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Cafe Safari
Brand Identity
DESIGN CHALLENGE
Design a brand for a coffee shop opening up in the San Diego Zoo. It must thematically fit with the zoo and its values, while also making it visually appealing.
SOLUTION
The name “Cafe Safari” was decided to represent this fictional coffee shop. The logo made reflects the nature aspect of the zoo in a cartoonish style to reflect the family-oriented nature of the zoo. The patterns included in the logo and mockups are patterns from various animals found in the zoo, and the color scheme consists of colors found in nature.
DELIVERABLES
Logo, mockups, presentation deck
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